What to Do if Your WhatsApp Business Account Has Been Blocked

With WhatsApp becoming the go to channel for businesses, the platform is taking multiple steps to ensure that there is no risk of spam, and the end users are always protected especially when critical use cases like WhatsApp OTP are being deployed.  

These stringent rules have led to a lot of accounts being blocked even though they are genuine. This happens as a lot of rules are encoded in an algorithm which end up working in pure black and white without situational context.  

These algorithms are constantly trained to avoid such cases. But if you have been a victim of such a case, this article is for you.

Understanding Why Your WhatsApp Business Account Was Blocked

Before addressing the solution, it is important to understand why your account might have been blocked. Common reasons include:

1. Violation of WhatsApp’s Terms of Service: This includes sending bulk messages, using unofficial WhatsApp versions, or engaging in activities deemed illegal or threatening.

2. High Message Frequency: Sending too many messages in a short period can trigger WhatsApp’s spam filters.

3. Use of Unauthorized Software: Utilizing some unauthorized third-party software or bot to send messages can lead to an account ban.

4. Multiple Reports: If multiple users report your account say from a WhatsApp broadcast list, it can be flagged and blocked by WhatsApp.

Immediate Steps to Take When Your Account is Blocked

1. Request a Review:

• Open WhatsApp and click on "Request a Review".

• Provide a concise explanation of the situation, including why you believe the block was a mistake.

• This process can take a few days, and you might be asked to provide additional information  
  

2. Contact WhatsApp Support:

If your account is blocked, you will see a message indicating the block and suggesting contacting support.

For personal accounts, use the WhatsApp Messenger support. For business accounts, send an email to smb_web@support.whatsapp.com.
Here are some pointers to be kept in mind while contacting support and for a successful resolution:

• Prepare Your Case: Gather all relevant information about your account, including the date and time of the block, the messages sent prior to the block, and any other pertinent details.
  Document any steps you have taken to comply with WhatsApp’s policies.
  

• Compose a Detailed Email: Write a clear and concise email to WhatsApp support. Include your account details, a summary of the issue, and any actions you have taken to resolve the problem.
  

• Attach Supporting Documents: Attach any screenshots, logs, or other evidence that supports your case. This can include screenshots of error messages, email correspondence, or logs of your messaging activity.
  

• Follow Up Regularly: Send follow-up emails if you do not receive a response within a reasonable time frame. Be polite and persistent, reiterating the importance of your account for business operations.

3. Re-register Your Number:

1. Uninstall and reinstall the WhatsApp Business app or revisit your verified Facebook business manager if you are using WhatsApp business APIs.

2. Enter your blocked phone number and complete the verification process.

3. If your account is still banned, you might need to wait 30 days and try again.

User Suggestions from Reddit and Quora

There are multiple threads on Reddit and Quora where users who have successfully unblocked their WhatsApp accounts share useful hacks. Here are a few examples:

1. Polite Appeals: Users suggest being polite and detailed in your appeals to WhatsApp, clearly explaining the importance of the account for your business and any steps you have taken to rectify the issue.

2. Regular Follow-Ups: Keep following up with WhatsApp support if you do not receive a timely response. Persistence can sometimes help in getting quicker resolutions.

3. Backup and Alternatives: Always keep a backup of important contacts and conversations. Consider alternative communication channels like email or other messaging apps to maintain customer communication during the block period.

4. Multiple Channels: You’d find official handles of WhatsApp support on all social media platforms including X, Facebook and LinkedIn. You can use these platforms to reach out.

Preventative Measures to Avoid Future Blocks

1. Follow WhatsApp’s Terms of Service:

Ensure you are not engaging in activities that violate the terms, such as sending bulk messages or using unauthorized versions of WhatsApp.

2. Use Official APIs:

Utilize WhatsApp business APIs from authorized providers for your messaging needs. This not only ensures compliance but also offers additional features like business verification and multiple logins.

3. Segment Your Audience:

Avoid sending the same message to all contacts. Segment your audience based on demographics, purchase history, and engagement to send more relevant messages. You can refer to an example of a WhatsApp broadcast message for details.  

4. Provide Opt-Out Options:

Always include an option for recipients to opt-out of receiving messages. This reduces the likelihood of being reported as spam.

5. Monitor Message Frequency:

Avoid sending too many messages in a short period. Gradually increase your message frequency over time.

Conclusion

Having your WhatsApp Business account blocked can be a significant setback, but by understanding the reasons behind it and following the proper steps, you can work towards resolving the issue.  

You can also get in touch with WhatsApp business API providers like Message Central if you need to use the platform for your business.

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