A study says that the average annual growth rate of global SMS authentication has been 10% over the last five years. 10DLC (10-digit long code) registration process has emerged as a pivotal gatekeeper, ensuring the integrity and trustworthiness of application-to-person (A2P) messaging campaigns. 

As businesses increasingly rely on SMS as a crucial customer engagement channel, navigating the complex world of 10DLC registration has become an essential skill.

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What is A2P 10DLC Messaging?

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A2P 10DLC messaging allows businesses to leverage standard 10-digit long code phone numbers to initiate two-way communication with customers, fostering a seamless and personalized engagement experience.

From delivering OTP SMS for secure authentication to facilitating targeted marketing campaigns, A2P 10DLC messaging has become an invaluable asset for enterprises seeking to strengthen customer relationships and drive business growth.

Although some OTP SMS service providers like Verify Now by Message Central enable sending OTP verification codes without the need of A2P 10DLC. You can sign up or get in touch with the team to know more or simply get started.

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Best Practices for A2P 10DLC Campaign Approval

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Here are practices for seamless A2P 10 DLC campaign approvals

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1. Comprehensive Information Gathering

Gather all important details about your business, including your brand name, website and contact information. Ensure that these details are consistent across all channels, as discrepancies can raise red flags during this process.

2. Clearly Define Your Campaign's Purpose

Crafting a clear and concise description of your campaign's purpose is crucial. Carriers and messaging providers will look over this information to assess the legitimacy and value proposition of your messaging initiatives. Clearly articulate the intended use case, target audience and the benefits your campaign aims to deliver.

3. Adhere to Carrier Guidelines and Regulations

Each carrier and messaging provider may have specific guidelines and regulations governing A2P 10DLC messaging campaigns. Familiarize yourself with these guidelines and ensure that your campaign adheres to them seriously. Failure to comply can result in costly penalties or campaign rejections.
You can also refer to our in-depth guide on how to register for A2P 10DLC.

4. Implement Robust Opt-In and Opt-Out Mechanisms

Consumer’s consent is extremely important for ethical and compliant messaging practices. Implement clear and user-friendly opt-in mechanisms that allow customers to provide consent to receive your messages. With opt in text messaging, equally important is the implementation of opt-out mechanisms, enabling customers to withdraw their consent seamlessly.

5. Regularly Review and Update Campaign Details

As your business evolves, it's crucial to keep your campaign details up to date. Promptly update any changes to your brand, website or messaging strategies to maintain transparency and avoid potential issues during this process.

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Best Practices for Opt-In Process of A2P 10 DLC

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Obtaining explicit consumer consent is not only a legal requirement but also a cornerstone of building trust and fostering long-lasting customer relationships. During the 10DLC registration process, you'll be required to provide detailed information about your opt-in mechanisms.

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Consider the following steps for Opt-In process for 10 DLC registration

1. Clearly Communicate the Opt-In Process

Provide a comprehensive description of how consumers can opt-in to receive your messages. Whether through website forms, OTP SMSs, in-person interactions or text-based opt-ins, ensure that the process is transparent and easily understandable.

2. Incorporate Conspicuous Opt-In Language

Ensure that your opt-in mechanisms feature clear and concise language informing consumers about the nature of the messages they'll receive, the frequency of communication and any associated fees or charges. Additionally, provide accessible links to your privacy policy and terms of service.

3. Implement User-Friendly Opt-In Mechanisms

Design opt-in mechanisms that are intuitive and user-friendly. Avoid pre-selected checkboxes or confusing language that could lead to accidental opt-ins. Empower consumers with the ability to make informed choices with a seamless onboarding process.

4. Maintain Comprehensive Records

Maintain detailed records of consumer opt-ins, including the date time and method of consent. These records can serve as valuable evidence of compliance should any disputes or inquiries arise in the future.

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Best Practices for Improving the Registration Process

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To maintain a competitive edge and ensure ongoing campaign success, it's crucial to stay informed about these developments and adapt your strategies or SMS campaigns accordingly. 

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Consider the following best practices for improving the registration process

1. Monitor Industry Trends and Updates

Stay abreast of industry news, updates and regulatory changes that could impact your messaging campaigns. Subscribe to relevant publications, attend webinars and actively participate in industry forums to stay informed.

2. Regularly Review and Refine Your Processes

Periodically review and refine your 10DLC registration processes, incorporating feedback from previous campaigns and industry best practices. Continuously seek opportunities for improvement and streamlining to enhance efficiency and campaign effectiveness.

3. Foster Collaborative Relationships

Cultivate collaborative relationships with carriers, messaging providers and industry experts. Engage in open dialogues, seek guidance and share best practices to collectively contribute to the improvement of the messaging ecosystem.

4. Embrace Emerging Technologies and Solutions

Stay informed about emerging technologies and solutions that can enhance your messaging capabilities and improve the customer experience. Explore innovative tools, platforms and strategies that can provide a competitive advantage while adhering to industry standards.

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Why is A2P 10 DLC required?

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Here’s why A2P 10 DLC is required

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1. Compliance with Industry Standards

A2P 10DLC ensures that businesses adhere to regulations set by carriers and industry bodies. This helps maintain SMS as a secure and trusted communication channel.

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2. Improved Message Deliverability

By using A2P 10DLC, businesses benefit from better message routing and higher delivery rates. This system optimizes the flow of high-volume messaging traffic.

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3. Reduced Spam and Fraud

A2P 10DLC helps prevent spam, fraud, smishing and unwanted messages. This protects consumers and ensures that businesses send only authorized and legitimate communications.

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4. Enhanced Security

A2P 10DLC provides a more secure messaging channel for businesses. It reduces the risk of misuse, ensuring that sensitive information is transmitted safely.

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5. Better Traffic Management

Carriers can manage and prioritize traffic more efficiently with A2P 10DLC. This allows businesses to send large volumes of messages without causing network congestion.

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Conclusion

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Navigating the complex world of 10DLC registration is a journey that requires dedication, attention to detail, and a commitment to upholding industry standards. By embracing the strategies and best practices outlined in this comprehensive guide, you can increase your chances of campaign approval, foster consumer trust, and unlock the full potential of A2P 10DLC messaging as a powerful customer engagement tool.

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A2P 10DLC with Message Central

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Message Now by Message Central is an SMS API provider. With global reach powered by direct operator connectivity, the team can help you with your A2P 10DLC process. You can get in touch with the team.