Key Takeaways
The introduction of A2P (Application-to-Person) 10DLC (10-Digit Long Code) has brought significant improvements to business messaging. This system, tailored for high-volume and business-oriented SMS communications, ensures compliance, reliability, and enhanced performance.
Here’s why registering for A2P 10DLC is essential for your business:
- Compliance with Regulations
As of August 31, 2023, major U.S. carriers have mandated the registration of all A2P 10DLC numbers to comply with regulations set by the Campaign Registry, TCPA (Telephone Consumer Protection Act), and CTIA (Cellular Telecommunications Industry Association).
Unregistered numbers face the risk of message blocking, increased filtering, and hefty fines. Compliance ensures your text messages or text blasts reach your audience without legal repercussions.
- Enhanced Message Deliverability
Registered A2P 10DLC numbers are prioritized by carriers, reducing the likelihood of messages being flagged as spam. This prioritization leads to higher delivery rates and ensures that your critical communications are received by the intended recipients. Unregistered numbers can suffer from significant delivery issues, undermining your SMS messaging campaigns.
- Improved Trust and Reputation
The Campaign Registry assigns a Trust Score to businesses based on their registration and compliance status. This score, ranging from 1 to 100, influences message throughput rates, with higher scores allowing for greater message volumes. A higher Trust Score reflects your business’s credibility and adherence to best practices, enhancing customer trust and engagement.
- Cost-Effective Messaging
A2P 10DLC offers a cost-effective alternative to short codes, which are traditionally more expensive to lease and maintain. Registration and ongoing costs for A2P 10DLC are relatively lower, making it a budget-friendly option for businesses that need to send large volumes of messages without compromising on delivery performance and compliance.
- Scalability for High-Volume Messaging
A2P 10DLC supports higher throughput rates compared to traditional long codes, making it ideal for businesses that need to send large volumes of messages. This scalability is crucial for marketing campaigns, customer notifications, and other time-sensitive communications like OTP SMS, ensuring your messages are sent quickly and efficiently.
- Future-Proofing Your Business Communication
The messaging landscape is continuously evolving, with increasing emphasis on compliance and regulation. We are seeing trends like silent network authentication.
By registering for A2P 10DLC, you are future-proofing your communication strategy, ensuring compliance with current and future regulations. This proactive approach prevents potential disruptions and additional compliance costs down the line for both promotional and transactional SMS.
A2P 10DLC Registration Process
Registering for A2P 10DLC involves submitting your business and campaign details to the Campaign Registry. This includes providing your EIN, business information, and examples of messages you intend to send. The process can take up to five weeks for approval. You can refer to our guide on how to register for A2P 10DLC for details.
Messaging Without A2P 10DLC
Registering for A2P 10DLC is a strategic move that offers numerous benefits, including compliance, improved deliverability, cost-effectiveness, and scalability.
Although, there are use cases where you’d like to get started immediately like onboarding users through SMS verification. This is where service providers like Message Central come in. With the platform, you can simply use the templates with them and start sending SMS.
You can get in touch with the team to know more.
