According to a report by Haptik, WhatsApp marketing messages with their hyper personalization capabilities are a goldmine for brands.

These WhatsApp marketing messages have an open rate of 98% and a CTR of 45% which is way ahead of any other marketing channel.

Harnessing the capabilities of WhatsApp marketing messages can revolutionize the way businesses interact with their customers. Although for use cases like SMS verification, businesses still use OTP SMS using OTP service providers.

With over 2 billion active users globally, WhatsApp presents an unrivaled platform for businesses to drive customer engagement and sales. This article explores the ins and outs of leveraging WhatsApp marketing messages effectively.

What is WhatsApp Marketing?

WhatsApp, owned by Facebook, is one of the most popular instant messaging apps worldwide.

WhatsApp Marketing is a powerful strategy that businesses can use to communicate directly with their customers in a personalized way. The use of WhatsApp for marketing involves sending promotional messages, product updates, discounts, and more directly to your customers' WhatsApp accounts.

The Power of WhatsApp Marketing Messages

WhatsApp marketing messages are pre-approved templates that businesses can use to transmit promotional messages to their customers. This marketing strategy allows businesses to send customers updates on new offers, products, and events, fostering an individualized communication experience.

How does WhatsApp Marketing Work?

WhatsApp marketing messages are sent to customers who have opted-in to receive these updates. The messages can be personalized to target specific customers based on their interests, preferences, and previous purchases. This personalized approach can significantly increase customer engagement and drive sales.

Types of WhatsApp Marketing Messages

There are several types of WhatsApp marketing messages that businesses can use to engage their customers:

1. Promotional Messages: These messages are typically used to promote a product, service, or event. They may contain special discounts or offers and are designed to drive sales or event attendance.
    For Example: “Hi {Customer Name},  
    We have just launched the hottest product for this new season. Check them out and make them yours before they are sold out.” ‍
2. Product Updates: These messages are used to inform customers about new products or updates to existing ones. They can also be used to let customers know when a popular product is back in stock.
   For Example: “Hi {Customer Name},
   We have launched a new range of your most favorite product {Product Name}. You have exclusive access to the same at 10% off. Grab it before the deal runs out.” ‍
3. Event Promotion: Businesses can use these messages to promote upcoming events or sales.
   For Example: “Get ready for {Event Name},
   This {Event Name}, we have new launches, exciting offers and are offering you exclusive access to all this.  
   Join us and grab your favorites.” ‍
4. Re-engagement Messages: These messages are used to re-engage customers who have not interacted with your business for a while.
   For Example: “Hi {First Name},  
   You are eyeing some of our bestsellers. They are selling fast and only a few are left in stock. Checkout before the stock is empty.”

How to Send WhatsApp Marketing Messages

To send WhatsApp marketing messages, businesses need to follow a specific process:

1. Sign up for a WhatsApp Business API account: To use the WhatsApp Business API, businesses need to sign up for an account and get approval from WhatsApp.
2. Connect your WhatsApp Business Account with WhatsApp Now: Once approved, you need to connect your WhatsApp Business Account to WhatsApp Now.
3. Land at the Broadcast Section: You can click on ‘New Broadcast’ on this page.

4. Add your message template: In this step, you can add your pre-approved message template.

5. Segment and Target: Once your content is ready, you can simply apply filters and prepare your broadcast list in minutes. After this, you have the option to overview the campaign, either schedule it for later or send it right away.

6. Analyze the results: After sending the promotional messages, businesses can analyze the campaign's success using metrics like open rates, click-through rates, and conversions.

Eligibility and Prerequisites for WhatsApp Marketing

To send promotional messages on WhatsApp, businesses must meet certain prerequisites:

• Businesses must be approved for the WhatsApp Business API.
• They need to create a message template that complies with WhatsApp’s policies.
• They must have a list of customers who have opted-in to receive promotional messages.

WhatsApp Marketing Considerations & Restrictions

Businesses need to adhere to certain considerations and restrictions when sending promotional messages on WhatsApp to maintain a positive relationship with their customers:

• Messages should be personalized and targeted.
• They should not be sent to customers who have not opted-in to receive promotional messages.
• Businesses should avoid spamming their customers with excessive messages.

Future of WhatsApp Marketing Messages

With more businesses leveraging the power of WhatsApp for promotional messaging, the future of WhatsApp marketing messages looks bright. As WhatsApp continues to evolve, businesses can expect to see new features and capabilities for sending promotional messages.

To stay ahead of the curve, businesses need to partner with a trusted WhatsApp Business Solution Provider. They can help businesses manage their promotional messaging campaigns effectively, ensuring compliance and efficiency, ultimately leading to increased customer engagement and sales.

In conclusion, WhatsApp marketing messages offer an effective way for businesses to connect with their customers on a personal level. By leveraging these tools, businesses can drive customer engagement, increase sales, and stay ahead in the competitive business landscape.