Effective communication with customers is crucial for the growth of any business.  WhatsApp has emerged as a preferred medium for business communication. The platform boasts over 2.4 billion users worldwide, making it a prime channel for business communication and marketing.  In countries like Brazil and India, WhatsApp's penetration rate is remarkably high, reaching close to 50% and 97% respectively and is also being used heavily in Malaysia. For example: WhatsApp marketing in Malaysia.

This widespread adoption is a clear indicator of its effectiveness as a business tool. To truly engage customers and take your business communication to the next level, it is essential to build a connection through well-crafted WhatsApp Business greeting messages or WhatsApp marketing messages. These messages serve as the initial point of contact with customers, making it imperative to create a favourable first impression and establish a strong rapport.

Understanding WhatsApp Business Greeting Messages

A WhatsApp Business Greeting Message is a warm welcome message that you send to your customers when they initiate contact with your WhatsApp Business Account. This message:-

1. Serves as an opportunity to establish a personal connection and build trust.
2. Vital to utilize the greeting message to foster a meaningful relationship with customers.
3. Ensure they are aware of your business and its offerings.
4. Developing a strong customer rapport is key to the growth of any business.
5. When crafting a business greeting message, it is important to establish a friendly and non-intrusive brand voice.  
6. This message should be one of the first interactions you have with your customers, setting the tone for a successful and long-lasting customer relationship.

Best Practices for WhatsApp Business Greeting Messages

To create impactful WhatsApp Business greeting messages, it is essential to follow some best practices as a part of your WhatsApp marketing strategy. These practices will help you establish a personal connection with customers, convey value, and optimize the effectiveness of your messages.

1. Set clear expectations and let them know when they can expect a response and provide specific timeframes.
2. Instead of vague promises like "We'll get back to you ASAP," it is better to say, "We'll respond to your message within 24 hours." Clear expectations ensure customers feel valued and understand when they will be attended to. ‍
3. Be honest; if your team is experiencing high volumes and response times are longer than usual, it is important to communicate this to customers. ‍
4. Be transparent about any delays and assure them that you are working diligently to address their concerns. Transparency builds credibility and fosters a positive customer experience.
5. Add a human touch; while automated messages are convenient, it is essential to infuse a human touch into your greeting messages.  
6. Avoid sounding too formal or robotic. Instead, use a friendly and conversational tone that resonates with your brand, even in your WhatsApp broadcasts.  
7. Customers appreciate messages that feel personal and relatable, so ensure your greetings sound like they are coming from a real person. ‍
8. Personalization is key to creating a memorable customer experience. Whenever possible, address customers by their names in your greeting messages. This small touch can make a significant impact and make customers feel valued and acknowledged even in personalized WhatsApp broadcasts.
9. Incorporating self-help resources into your greeting messages can be highly beneficial.
10. Include links to FAQs, knowledge base articles, or tutorials that can help customers find answers to common questions. ‍
11. Introduce your team or representative and let customers know who they will be interacting with.  
12. Customers appreciate knowing who they are communicating with and feel more comfortable sharing their concerns.
13. Clearly communicate your business hours in your greeting message. This ensures customers understand when they can expect a response.  
14. Knowing your availability helps manage customer expectations and avoids any frustration caused by delayed responses.  ‍
15. Showing appreciation is a simple yet effective way to connect with customers. Thank them for reaching out and choosing your business.  
16. A genuine expression of gratitude goes a long way in making customers feel valued and appreciated. So, take the time to acknowledge their engagement. ‍
17. Keep it concise; while it is important to provide relevant information in your greeting messages, it is equally important to keep them concise.  
18. Customers appreciate messages that get straight to the point and do not overwhelm them with unnecessary details. Keep your greetings focused, clear, and easily digestible.

WhatsApp Business Greeting Message Example

To provide inspiration for creating your own unique WhatsApp Business greeting messages, here are some examples tailored for various situations:

General WhatsApp Business Greeting Messages

1. "Hi there!  
   Welcome to [Your Business].  
   We will respond to your message within 24 hours. If you have any questions, feel free to ask. Thank you for choosing us!"
2. "Hello!  
   Thank you for reaching out to [Your Business].  
   Our team is here to assist you. Please let us know how we can help and we will get back to you as soon as possible."
3. "Greetings!  
   Welcome to [Your Business].  
   We are excited to have you on board. If you have any inquiries or need assistance, please don't hesitate to reach out. We look forward to serving you."
4. "Hi [Customer Name],  
   Thank you for choosing [Your Business].  
   We are delighted to have you as a new customer. If you have any questions or need support, please feel free to ask. We are here to help!"
5. "Welcome to [Your Business]!  
   We appreciate your interest in our products/services.  
   If you have any queries or require further information, please don't hesitate to contact us. We are committed to providing you with excellent service."

WhatsApp Business Greeting Messages for Holidays

6. "Hi there!  
   Happy Diwali!  
   As we celebrate this joyous occasion, we are experiencing a high volume of orders. Rest assured; we will respond to your message shortly. Thank you for your patience and have a wonderful Diwali!"
7. "Greetings!  
   Merry Christmas to you and your loved ones.  
   We're currently receiving a high number of inquiries due to the festive season. We will get back to you as soon as possible. Wishing you a joyful and magical Christmas!"
8. "Hello [Customer Name],  
   Happy Independence Day!  
   We are proud to celebrate this special day with you. Kindly note that our response time may be longer today due to the holiday. We appreciate your understanding.  
   Jai Hind!"

WhatsApp Business Greeting Messages for Promotional Events

9. "Hi [Customer Name],  
   Thanks for showing interest in our Year-End Sale.  
   We will be sharing some of our best offers shortly! Stay tuned and enjoy incredible savings!"
10. "Hello!  
    Thanks for signing up for our annual Easter Lucky Draw.  
    The results will be announced in two days. In the meantime, you can explore our latest products and get ready to be amazed!"

WhatsApp Business Greeting Messages for Referral Customers

11. "Thanks for sharing your love for our business with your friends.  
    As a token of our appreciation, we have credited your account with [amount].  
    Happy shopping!"
12. "Welcome to [Brand Name]! 🌟  
    We're thrilled to have you with us, thanks to a recommendation from one of our valued customers.  
    As a special welcome, we'd like to offer you [mention any special offer or discount].  
    Let us know how we can make your experience with us exceptional.  
    Happy shopping!"

Out-of-Office Greeting Messages

13. "Hi there!  
    Thank you for reaching out.  
    We are currently away on a summer break and will be back soon. Your message is important to us, and we will respond as soon as we return.  
    Thank you for your patience."
14. "Hello [Customer Name],  
    We are closed for the next two days.
    If you have any urgent inquiries during this time, please email us at [Email Address]. We will get back to you upon our return.  
    Thank you for your understanding."

Brand Introduction

15. "Hello 👋!  
    We're [Brand Name], dedicated to bringing you [unique selling points].  
    Can't wait to show you what we've got! How can we assist you today?"
16. "Welcome to [Brand Name] 🌟!  
    We specialize in [product/service type].  
    Feel free to ask any questions or browse our catalog!"
17. "Hi there! This is [Your Name] from [Brand Name].  
    We're thrilled to connect with you and share our passion for [brand's focus]. Let us know how we can help you today!"
18. "Greetings from [Brand Name]! 🎉  
    We believe in [brand values/mission].  
    Let's explore how our [products/services] can meet your needs."

Out for Maintenance/Outage

19. "Hi!  
    [Brand Name] is currently undergoing maintenance to serve you better. We apologize for any inconvenience and appreciate your patience.  
    We'll be back soon!"
20. "We're experiencing a temporary outage at [Brand Name].  
    Our team is working hard to resolve this. Thank you for your understanding. We’ll update you as soon as we're back!"
21. "Hello,  
    We're temporarily offline for some quick maintenance. Your experience matters to us, and we're striving to improve it.  
    We'll notify you once we're back up!"
22. "Attention: [Brand Name] is currently down for maintenance. We're implementing exciting updates and will be back shortly.  
    Thanks for bearing with us!"

Thanks for Signing Up/Checking Out Our Products

23. "Thank you for signing up at [Brand Name]! 🌟  
    We're excited to have you. Explore our range and let us know if something catches your eye!"
24. "We appreciate your interest in [Brand Name]!  
    If you have any questions about our products or need recommendations, feel free to reach out."
25. "Welcome to [Brand Name]! 🎉  
    Thanks for checking us out. Dive into our collection and discover your favorites. We're here to assist you anytime."
26. "Hey there! Thanks for signing up.  
    We hope you love what you see at [Brand Name]. Let us know if you need help finding anything."

Collect More Information/How Can I Help You Today?

27. "Hello!  
    This is [Your Name] from [Brand Name]. How can I assist you today?  
    Do you need information on any specific product or service?"
28. "Hi!  
    Thanks for reaching out to [Brand Name].
    I'm here to help! Let me know what information you're looking for or any questions you have."
29. "Greetings from [Brand Name]! 🌟  
    To better assist you, could you please share more details about what you're looking for?"
30. "Welcome to [Brand Name] support! 🤝  
    I'm here to help. Please tell me more about what you need so I can provide the best assistance."

These examples demonstrate how to craft personalized and engaging greeting messages for various occasions and customer interactions. You can send them at scale using a WhatsApp marketing software.  
Remember to adapt the messages to your brand voice and personalize them further with customer-specific details.

WhatsApp Business greeting messages are a powerful tool for building a personal connection with customers. By following best practices and creating tailored messages, you can establish trust, convey value, and foster long-term customer relationships. With WhatsApp business APIs, you can even enable use cases like WhatsApp OTP.

Sending WhatsApp Business Greeting Message with WhatsApp Now

WhatsApp Now is a WhatsApp marketing software and a WhatsApp business API provider by Message Central used by growing businesses across geographies to enable WhatsApp marketing.

Using WhatsApp Now, you can send WhatsApp broadcasts using 3 simple steps. Once you have signed up, you can :-

a. Put content i.e. any of your approved templates as a first step to create a WhatsApp broadcast.

b. Once done, you can select the segment for the target audience. Here, you can hyper target to ensure the best results from your WhatsApp marketing campaign or WhatsApp business greeting message.

c.  After setting your target, you can either send your WhatsApp broadcast directly or schedule the same for later.