How to Send Bulk Messages on WhatsApp

According to a report, WhatsApp is accessible in 180 countries, offering the potential to reach approximately 3 billion users.

Bulk messages on WhatsApp are basically WhatsApp broadcasts. It allows businesses to: -

1. Send personalized messages
2. Send updates and promotions
3. Authenticate with WhatsApp OTPs
4. Send alerts or important information

With high engagement rates and instant delivery, it maintains a conversational approach for effective customer communication.

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What Are WhatsApp Bulk Messages?

WhatsApp bulk messages are messages sent in bulk from a single WhatsApp business number to numerous recipients through a broadcast list. 

Unlike group chats or group SMS, each recipient receives the message as a private conversation without knowing who else received it. This makes it a highly efficient way for businesses to share updates, promotions and announcements with a wide audience.

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How to send bulk Messages on WhatsApp with WhatsApp Business App?

Here’s a quick 5-step process to create a broadcast list and start sending messages

1. Open the WhatsApp app on your device.

2. Access the broadcast list feature

• On Android

Tap the three vertical dots in the top-right corner and select "New Broadcast."

• On iOS

Go to "Settings," tap "Broadcast Lists" at the top and then choose "New List."

3. Add recipients to your broadcast list. Ensure the selected contacts have your number saved, as only then will they receive your messages.

4. Once you’ve selected the contacts, tap "Create" or "Done" to finalize the list. 

5. Type your message and send it. Each recipient will receive the message individually in a private chat, and their replies will come directly to you.

Although the WhatsApp business app gives the functionality for WhatsApp broadcast, it comes with hard limits. If you’d want more flexibility, you can use a WhatsApp marketing platform like WhatsApp Now.

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How to send bulk Messages on WhatsApp with WhatsApp Marketing Platform?

Here are the steps to use WhatsApp Now for WhatsApp broadcasts: -

1. Create an account by signing up for free

2. After signing up, you can navigate to WhatsApp Now as shown in the image below: -

3. You can then login into your WhatsApp business account from within the platform as shown. You can also send a WhatsApp broadcast message to test our services.

4. Once done, you can head to “Contacts” from the left panel and import the list of your contacts which you need to broadcast to.

5. Navigate to “Campaign” from the left panel and create a new broadcast as shown below: -

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WhatsApp Bulk Message Sender

A WhatsApp bulk message sender is a strong tool that enables businesses to efficiently send mass messages via WhatsApp. It allows you to reach thousands or even millions of customers at once, ensuring that all messages are delivered straight to their personal WhatsApp inbox for direct and effective communication.

This tool can also help in using WhatsApp for internal communication where businesses have to convey some crucial messages to their employees.

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Choosing the Best WhatsApp Bulk Message Sender for your Business

Choosing the right WhatsApp bulk message sender is essential for successful campaigns. Here are key considerations

1. WhatsApp API Compliance

Ensure the tool complies with WhatsApp's official API policies to avoid account blocks.

2. User-Friendly Interface

Opt for an intuitive platform that requires minimal technical skills for quick setup and management.

3. Message Limits

Check if it supports unlimited messaging or if there are daily caps, especially for large campaigns.

4. Security & Privacy

Verify adherence to GDPR and other privacy regulations to safeguard customer data.

5. Analytics & Reporting

Look for in-depth tracking of delivery, open rates and engagement metrics to refine your strategies.

6. Personalization Features

Prioritize platforms that support audience segmentation and personalized messages for better engagement.

7. Interactive Messaging

Choose tools offering interactive elements like buttons, carousels and multimedia to boost customer interaction.

8. Automation & Scheduling

Ensure it allows automated responses, message scheduling and seamless workflow management.

9. Customer Support & Reliability

Strong customer support is crucial for addressing issues during critical campaigns.

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WhatsApp Bulk Message Sender Tools

Here are some WhatsApp Bulk Message Sender Tools

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1. WhatsApp Now by Message Central

WhatsApp Now is a WhatsApp marketing and support platform where you can send WhatsApp broadcasts and use WhatsApp live chat to extend support to your users. The platform provides: -

1. Pay as you go model of payment with zero subscription charge
2. An intuitive UI and a robust platform
3. Real time data and analytics
4. 24/7 customer support
5. WhatsApp business APIs 

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WhatsApp Now is suitable for all kinds of businesses, and you can signup for free trial too.

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2. DoubleTick

DoubleTick combines premium WhatsApp API features with a focus on efficiency. Key features include a cloud-based shared team inbox, unlimited broadcast messaging, advanced chatbots, dynamic catalogue sharing, order booking bots and much more.

Although, the platform does not offer a free trial making it unsuitable for small and medium businesses.

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3. Wati
   

Wati is another WhatsApp marketing platform with a ton of features related to not just WhatsApp but other social media platforms too. Although the same comes in different plans at a subscription charge. This makes the platform a bit expensive for SMBs.

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Conclusion

Selecting the right WhatsApp bulk message sender can significantly impact your communication strategy and campaign success. Prioritize compliance, automation, personalization and strong analytics to ensure efficiency and engagement. A user-friendly, secure and feature-rich platform will streamline your efforts while safeguarding customer data. With the right tool, you can drive better results and build stronger customer relationships.

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