Key Takeaways
According to a study, 97% of companies communicate with customers more efficiently after launching texting initiatives. A2P messaging has revolutionized how businesses communicate with their customers, offering a direct and effective way to engage audiences.
With the introduction of 10DLC (10-Digit Long Code) for A2P messaging, businesses now have a unique opportunity to expand their reach with more reliable, scalable and secure messaging solutions. A2P 10DLC provides a significant upgrade over previous methods by delivering higher message throughput and better deliverability for businesses in the U.S. market.
What is A2P 10DLC?
A2P 10DLC is a messaging solution designed for business-to-consumer communication via 10-digit long codes. Unlike traditional long codes for Person-to-Person (P2P) messaging, A2P 10DLC supports higher message volumes with improved reliability. Compared to options like register or unregistered long codes, A2P 10DLC offers more control and effectiveness for business messaging.You can read more about the same in our detailed guide on A2P 10DLC.
Use Cases for A2P 10DLC
- Two-Factor Authentication (2FA)
Businesses can use A2P 10DLC for the two-factor authentication and verification purpose, such as sending OTP SMS for secure access to accounts or services. This enhances security by requiring an additional method of authentication, particularly for sensitive data transactions.
- Account Notifications
A2P 10DLC enables companies to send critical account notifications, including transaction confirmations, password changes or profile updates. This allows for real-time communication and ensures that users are informed instantly.
- Customer Care
For companies focused on customer care, A2P 10DLC provides an effective method to manage customer inquiries, complaints and support via SMS. This builds engagement and satisfaction through timely responses and problem-solving.
- Delivery Notifications
Retailers and logistics companies can use A2P 10DLC to send delivery notifications, providing real-time updates on shipment statuses. This improves transparency and increases customer trust throughout the delivery process.
- Fraud Alert Messaging
Banks and financial institutions rely on A2P 10DLC for sending fraud alert messages to warn users about suspicious transactions or potential fraud. These messages are critical in ensuring timely action to prevent unauthorized activities.
- Marketing Campaigns
Brands can launch marketing campaigns by registering for A2P 10DLC, sending promotional content such as sales offers and discounts. A2P 10DLC ensures better message deliverability and engagement compared to traditional SMS marketing methods.
- Mixed Campaigns
Businesses can create mixed campaigns, combining various message types such as customer care updates, delivery notifications and marketing offers. These campaigns offer flexibility but may come at a higher cost and lower message throughput.
- Public Service Announcements
Government entities and organizations can send public service announcements using A2P 10DLC, communicating safety advisories, health updates or emergency alerts, ensuring timely and widespread information dissemination.
- Security Alerts
Companies can use A2P 10DLC for security alerts, notifying users immediately about potential security threats, such as unauthorized login attempts or unusual account activity, which helps maintain the safety of user accounts. This is in addition to normal SMS verification messages which are sent during onboarding.
- Polling and Voting
A2P 10DLC can be utilized for political campaigns, enabling businesses and organizations to conduct customer surveys or gather feedback efficiently, enhancing audience engagement through interactive communication.
Why A2P 10DLC Matters for Business Messaging?
Here’s why A2P 10DLC has become the go-to solution for businesses looking to increase the scale of their messaging efforts while maintaining high levels of trust and compliance
- Enhanced Deliverability
Carriers prioritize messages sent via registered A2P 10DLC numbers, reducing the likelihood of messages being blocked or marked as spam.
- Increased Message Throughput
A2P 10DLC allows businesses to send more messages per second than traditional long codes.
- Regulatory Compliance
The required registration process ensures compliance with industry regulations, protecting businesses from penalties related to spam or fraudulent activities.
- Trust and Transparency
Since businesses must register their campaigns, A2P 10DLC provides more transparency to carriers, resulting in fewer disruptions to messaging campaigns.
- Cost Efficiency
Compared to other messaging solutions like short codes, A2P 10DLC often presents a more cost-effective option for high-volume messaging, offering significant savings on large-scale campaigns.
- Scalability
A2P 10DLC supports large-scale messaging needs, making it easier for businesses to scale their communication strategies as they grow and expand their reach.
Best Practices for A2P 10DLC Campaigns
To maximize the benefits of A2P 10DLC, businesses should follow best practices to ensure that their campaigns are effective and compliant. Here are a few tips
1. Segment Your Audience
Personalization is key to driving engagement in A2P messaging campaigns. By segmenting your audience based on factors such as demographics, purchasing behaviour or interaction history, you can tailor your messages to specific groups, making them more relevant and impactful.
2. Optimize Message Content
The content of your SMS messages should be concise, clear and actionable. Include a compelling call-to-action (CTA) and ensure that the message aligns with the recipient's interests or needs. For example, promotional messages should highlight the value proposition clearly, while appointment reminders should include an easy-to-use confirmation or rescheduling option.
3. Ensure Compliance with Regulations
Businesses using A2P 10DLC must comply with industry regulations, such as the Telephone Consumer Protection Act (TCPA) to send SMS in the U.S. This includes obtaining consent from customers before sending messages and providing an opt-out option. Compliance with these regulations is critical for avoiding fines and ensuring that your messages are delivered without disruption.
4. Monitor and Analyze Performance
Monitoring the performance of your A2P messaging campaigns is crucial for optimizing results. Track metrics like delivery rates, open rates and conversion rates to identify areas for improvement. By continuously refining your messaging strategy, you can maximize the effectiveness of your A2P 10DLC campaigns.
Conclusion
A2P 10DLC offers a robust and reliable platform for businesses to enhance their messaging capabilities across various use cases, from authentication to marketing and customer care.
By registering for A2P 10DLC, companies gain better message deliverability, higher throughput, and compliance, making it a superior choice compared to traditional options like short codes or toll-free numbers.
A2P 10DLC with Message Central
Message Now by Message Central is an SMS API provider and works globally for: -
- Best SMS routes for sending SMS
- Competitive SMS rates across the globe
- Highest deliverability powered by direct operator connectivity
- Real time analytics with an SMS dashboard
