Key Takeaways
- WhatsApp for business has proven to be the marketing channel for businesses which is unlike any others including SMS and email. Sales over WhatsApp is a direct and uncluttered channel for businesses
- There are multiple ways to stand out and make your sales and marketing campaigns over WhatsApp more successful. These are some proven tips and tricks across industries
- Businesses should try to craft a perfect pitch, A/B test the messages beforehand, share valuable content, and simplify customer access to click to chat links for an effective usage of WhatsApp for sales
- Interactive catalogues, automated messages for efficiency, using WhatsApp broadcasts, and leveraging WhatsApp chatbots are some other tips to make sales over WhatsApp successful
- Get started with sales over WhatsApp using Message Central's WhatsApp marketing platform, WhatsApp Now. You can signup for free to get started
With a whopping user base of over 2 billion worldwide, it's no wonder that smart businesses are leveraging WhatsApp to skyrocket their sales figures.
In this in-depth guide, we will reveal 12 game-changing strategies for supercharging your sales using WhatsApp. Let's dive in!
Understanding the Power of WhatsApp for Business
First, let's answer the question: Why WhatsApp? Why not stick to conventional methods like email marketing or SMS campaigns
WhatsApp is more than just an app on your phone. It's a platform where your audience is most active, checking the app over 23 times a day on average. With such a high engagement rate, WhatsApp isn't just a part of the game; it's redefining it.
Unlike other platforms where you're limited by character counts or have to combat algorithms, WhatsApp provides a direct, uncluttered channel to your customers. Messages feel personal, and when you message someone on WhatsApp, you're in their primary, personal inbox. This intimate connection is invaluable when it comes to marketing especially using WhatsApp broadcasts.
Tips for Better Sales on WhatsApp
- Crafting the Perfect Sales Pitch:
Every sale begins with a pitch. But it's not just what you sell that matters; it's how you sell it. The way you introduce your product can make or break a deal. On WhatsApp, you have the freedom to craft a compelling narrative around your product or service without any distracting competition.
For example, compare a message saying, "New in store: XYZ perfume, $50," versus "Elevate your essence with our new XYZ perfume. A scent so captivating, it's an experience. Want a sniff? 🌹". The latter sells an experience, not just a product.
- A/B Testing for Message Effectiveness:
Once you've crafted a compelling sales pitch, it's crucial to assess its effectiveness. Welcome to A/B testing, a powerful technique that allows you to send two variants of a message to different customer segments and measure their engagement and conversions.
With detailed analytics provided by platforms like WhatsApp Now by Message Central, you can easily gauge the impact of each message variant and optimize your sales pitches accordingly.
- Sharing Valuable Content:
Sales don't always have to be "sell, sell, sell." Sometimes, they can be "help, help, help," and the sales will follow. Sharing valuable content, such as product launches, flash sales, or business updates, can foster customer loyalty and drive sales through WhatsApp marketing messages.
- Simplify Customer Access with Click-to-Chat Links:
One of the most effective ways to boost your sales on WhatsApp is by making it easy for customers to reach you. WhatsApp Click-to-Chat links are your virtual "Open" sign. One click on these links, and the customer is in a direct chat with you. They don't need to save your number or search for your business name; they click, and there you are, ready to assist.
- Tap into the Power of WhatsApp QR Codes :
QR codes are a simple yet powerful tool for businesses. With a quick scan, potential customers can start a direct chat with your business. This feature eliminates the cumbersome process of adding a number and saving a contact, making it easier for customers to engage with you. You can also use WhatsApp OTP for user authentication.
- Utilize WhatsApp Chat Widgets on Your Website:
Chat widgets on your website can act as an unseen salesperson, providing instant support and boosting sales. These widgets make it easy for your site visitors to start a chat with you, resolve their queries, and make purchases without leaving your website. This is one of the most popular WhatsApp API use cases.
- Showcase Your Products with Interactive Catalog Sharing:
WhatsApp's Catalog feature allows you to showcase your entire product range in a single chat. Customers can browse, choose, and even place orders without ever leaving the app. A well-maintained and updated catalog can significantly enhance the shopping experience for your customers and lead to increased sales.
- Leverage the Power of WhatsApp Broadcasts:
WhatsApp Broadcasts enable you to send messages to a multitude of contacts simultaneously. This feature is particularly powerful for announcing flash sales, special offers, or exciting news to both saved and unsaved contacts, thereby expanding your reach and boosting sales. You can also refer to our detailed guide on how to create a WhatsApp broadcast list.
- Capitalize on Time-Sensitive Offers via Flash Sales:
Flash sales or time-sensitive offers can create a sense of urgency and significantly boost conversions. The key here is to make the pathway from hearing about the offer to acting upon it as smooth as possible, and WhatsApp's interactive features can help you achieve just that.
- Segmentation and Personalized Outreach:
Understanding your audience and tailoring your messages to their needs can significantly improve your sales figures. Segment your audience based on their preferences and behaviour, and leverage the power of personalization to deliver tailored personalized WhatsApp broadcast that resonate with them.
- Automate Messaging for Efficiency:
To increase efficiency and ensure swift responses, consider automating your WhatsApp messages. Scheduled broadcasts and auto-replies can save you time and keep your customers engaged, improving the overall customer experience and boosting sales.
- Leverage WhatsApp Chatbots:
Chatbots can provide real-time customer support, send business updates, and answer common FAQs, all without human intervention. By leveraging WhatsApp chatbots, you can ensure quick and efficient customer support, leading to higher customer satisfaction and increased sales.
Wrapping Up: Transforming Your Sales Game with WhatsApp Now
In conclusion, WhatsApp offers a multitude of features that can significantly enhance your sales strategy. By leveraging these features and implementing the tips shared in this guide, you can boost your sales, improve customer satisfaction, and take your business to new heights.
WhatsApp Now is a WhatsApp marketing platform by Message Central. The user-friendly platform enables multiple use cases including WhatsApp broadcasts and WhatsApp live chat.
You can signup for free or get in touch with the team for any custom needs.
