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Social Engineering

Social Engineering

Profile Headshot of Kunal Suryawanshi
Kunal Suryawanshi

4
mins read

March 6, 2025

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Key Takeaways

According to a report, 98% of cyberattacks rely social engineering techniques. Social engineering manipulates people into sharing sensitive information or taking harmful actions by exploiting human psychology rather than technical vulnerabilities, often called "human hacking." These attacks include: -

  1. Phishing emails
  1. Fake voicemails or  
  1. Fraudulent promises of wealth

What is Social Engineering?

Social engineering is the practice of manipulating individuals to disclose sensitive information. Cybercriminals often aim to obtain passwords, financial details or gain access to devices to install malicious software, enabling them to steal data, control systems or commit fraud like online gaming fraud these days.

How does Social Engineering Work?

Some common social engineering techniques include

  1. Impersonating Trusted Brands

Scammers often mimic well-known companies to gain trust. Using fake websites or emails that appear authentic, they trick victims into following instructions without questioning their legitimacy.

  1. Pretending to Be Authorities

People often respect or fear authority figures, making them susceptible to messages claiming to be from government agencies (like the IRS), law enforcement or even celebrities.

  1. Creating Fear or Urgency

A sense of panic or time pressure makes people act impulsively. Examples include warnings about unauthorized transactions, computer viruses, or copyright violations. Fear of missing out (FOMO) is another powerful trigger.

  1. Exploiting Greed

Scams like the infamous "Nigerian Prince" offer promises of financial rewards in exchange for sensitive information or small fees. These scams persist because the lure of quick riches remains tempting.

  1. Appealing to Curiosity or Helpfulness

Messages designed to look friendly or intriguing, such as a fake notification from a social network or a viral post, can lead victims to click on malicious links or download harmful files.

Social Engineering Attacks

Here are some common types of social engineering attacks

  1. Phishing

Phishing attacks use deceptive messages, often via email, phone or text, to trick individuals into sharing sensitive information, downloading malware or transferring money.
These attacks are designed to appear as if they come from trusted organizations or individuals

  • Bulk Phishing  

Mass emails pretending to be from major brands, such as banks or retailers, prompting recipients to click on malicious links or provide personal data.

  • Spear Phishing

Targets specific individuals using personalized information gathered from social media or other sources.

  • Whaling

Aimed at high-profile figures like CEOs or politicians.

  • Business Email Compromise (BEC)

Hackers send emails from compromised accounts, making them highly convincing.

  • Vishing (voice phishing)

Conducted through phone calls, often with threatening messages.

  • Smishing (SMS phishing)

SMS phishing via text messages.

  • Search Engine Phishing

Malicious websites rank high in search results, tricking users into visiting them.

  • Angler Phishing

Uses fake customer support accounts on social media to deceive victims.

  1. Baiting

Baiting involves tempting victims with offers or items to coax them into revealing sensitive information or downloading malware. Classic examples include malware-laden downloads disguised as free software or music. Physical tactics, such as leaving infected USB drives in public spaces, are also common.

  1. Tailgating

Also known as "piggybacking," tailgating happens when an unauthorized person gains physical or digital access by following an authorized individual. This could involve sneaking into secured areas or exploiting unattended, logged-in devices.

  1. Pretexting

Pretexting creates a fabricated scenario to deceive victims into providing sensitive details. For example, attackers may claim to resolve a security issue and ask for access credentials or devices. Many social engineering attacks incorporate pretexting to establish trust.

  1. Quid Pro Quo

In quid pro quo scams, attackers offer something desirable in exchange for sensitive information. Examples include fake contest winnings, rewards or gifts in return for personal data.

  1. Scareware

Scareware uses fear to manipulate victims into acting against their better judgment. It often appears as fake warnings about malware or legal threats, pushing users to download harmful software or share private data.

  1. Watering Hole Attacks

In this method, hackers target websites frequently visited by their intended victims, injecting malicious code into the site. These attacks can lead to stolen credentials or the unintentional download of ransomware.

Social Engineering Prevention and Protection

Social engineering attacks, especially phishing, are widespread and often effective. However, with vigilance and a few proactive steps, you can protect yourself. Here are some essential tips

1. Stay Alert and Informed

  • Take your Time

Scammers often create a sense of urgency to pressure you into acting quickly. Always pause, think and assess the situation before acting.

  • Verify Sources

Be cautious with unsolicited messages. If an email claims to be from a trusted company, independently verify the information by visiting their official website or contacting them directly using verified contact details.

  • Avoid Clicking Unknown Links

Instead of clicking on links in emails, type the URL into your browser or use a search engine to find the legitimate website. Hover over links to see the actual URL, but remember, some fakes can still be deceiving.
Never share an OTP SMS code with anyone on call or on chat.

  • Be wary of Unexpected Messages

Hackers often hijack email accounts to target the victim’s contacts. Even if an email seems to come from someone you know, verify its authenticity if it’s unexpected or includes attachments and links.

2. Protect Your Data and Devices

  • Don’t Download Suspicious Files

Only download files from trusted sources. If you’re not expecting a file from someone, avoid downloading it, even if the sender seems familiar.

  • Ignore Foreign Offers

Emails about winning foreign lotteries, unknown inheritances, or requests to transfer money are almost always scams.

3. Practical Steps for Protection

  • Avoid Sharing Sensitive Information

Delete any email requesting financial details, passwords or personal information. Legitimate companies will never ask for these via email.

  • Decline Unsolicited Help

Scammers often pretend to offer assistance, such as fixing credit scores or refinancing loans. If you didn’t request help, it is likely a scam. Similarly, be cautious with charity requests and only donate to organizations you’ve researched independently.

  • Adjust Spam Filters

Most email programs have spam filters that can block suspicious messages. Set your filters to high but periodically check your spam text messages and folder for legitimate emails that may have been flagged.

  • Secure your Devices

Ensure your devices are equipped with up-to-date antivirus software, firewalls and email filters. Enable automatic updates for your operating system and apps. Use anti-phishing tools provided by your browser or third-party services to enhance your security.

Conclusion

Social engineering exploits human emotions and behaviour to gain unauthorized access to sensitive information or systems. By staying vigilant, questioning unexpected requests and implementing basic cybersecurity practices, individuals and organizations can significantly reduce their risk. Awareness and education are key defences against these manipulative tactics. Protecting yourself starts with recognizing the signs and staying one step ahead of the scammers.

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