Key Takeaways
How to Register for A2P 10DLC?
SMS forms a major part of messaging and communication by businesses. A2P messaging has multiple use cases like OTP SMS, discounts, offers etc. Even with the advent of OTT channels like WhatsApp, A2P messaging still has a very strong hold on promotional messaging by businesses.
A2P 10DLC is the mandate for sending SMS in the US. You can read our detailed explainer on A2P 10DLC for more context. Explained here is the process to register for A2P 10DLC.
Steps in A2P 10DLC Registration
- Brand Registration
As per the entity guide for A2P 10DLC, you’d need to register a brand for your business based on your tax ID status, volume and use case. You’d need to register the same with TCR (The Campaign Registry). You’d need to specify the legal structure of your organization i.e. if you are a partnership, LLC, corporation etc.
You’d need documentation of your business for registration. This would include business entity information, contact information, EIN/ TIN number, proof of identity etc.
- Campaign Registration: This states the registration of your campaigns by selecting the appropriate campaign types. SMS campaigns can either be standard or special based upon their use case. Special campaigns are the ones which are sensitive or critical in nature. There is a possibility that these would require vetting and approval from MNOs (Mobile Network Operators).
For example: A2P 10DLC for political campaigns. With campaign registration, you’d also need to highlight the opt in mechanism for sending SMS messages.
- Payment: To complete the registration process, you’d need to make certain payments. This would include: - Bullet points
Brand registration fee: This can range from $300 to $4500 depending upon the nature of business and complexity of registration. This would include initial setup and registration for authentication as per the TCR system.
Campaign setup fee: Each initiated campaign would have a setup fee for 10DLC messaging. This would range from $50 to $500 per campaign. This includes categorizing campaign use case, ensuring compliance and activating the campaign.
Messaging throughput fee: TCR also levy a fee basis the volume of SMS messages going out. This can range from $0.0025 to $0.005 per message. This would depend on contractual agreements with TCR.
Other fee: There could be other charges like compliance audits, ongoing support or premium features offered by TCR or authorized SMS messaging service providers. The range of this can vary based on scope of specific requirements.
A2P 10DLC with Message Central
Message Now is an SMS API provider by Message Central. The platform also enables sending SMS without A2P 10DLC especially for use cases like SMS verification.
You can get in touch with the team to get started.
