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What is a Virtual Number?

Profile Headshot of Kunal Suryawanshi
Kunal Suryawanshi

6
mins read

August 1, 2024

Understanding Virtual Phone Numbers - Thumbnail

Key Takeaways

A virtual phone number is a telephone number that operates over the internet, allowing calls and messages routed to various devices. It offers flexibility, cost savings and advanced features for both businesses and individuals.

How should businesses use virtual numbers?

How should businesses use virtual numbers - Infographic

Virtual numbers are extremely helpful in various business activities in many industries. Businesses can use virtual numbers in the following use cases:

  1. Lead Generation and Tracking

Assign unique virtual numbers to different lead generation activities to track performance accurately. Gather call analytics to gain insights into customer behaviour to optimize marketing strategies. They can also use the same for onboarding customers using SMS verification.

  1. Sales and Marketing Campaigns

Deploy virtual numbers in SMS marketing for promotions and special offers, allowing easy customer responses. Sales teams can use virtual numbers for cold calling, maintaining professionalism and protecting personal numbers.

  1. Business Expansion

Utilize virtual numbers to establish a presence in new markets without the need for a physical office. This allows businesses to test and enter new regions cost-effectively, reaching a broader audience and growing their customer base.

  1. Event Management

Use virtual numbers for event registrations and attendee communications, streamlining the process and ensuring privacy. Manage inquiries, send updates and handle feedback efficiently, enhancing the overall event experience for participants.

Why are virtual phone numbers important?

Why are virtual phone numbers important? - Infographic

Virtual phone numbers have become an essential tool in modern communication, offering multiple benefits for individuals as well as businesses.

Virtual Phone Numbers are important because:

  1. Flexibility and Mobility
  • Receive Calls Anywhere: Virtual phone numbers allow users to receive calls and messages on multiple devices, including smartphones, tablets and computers. This ensures seamless communication whether you are in the office, traveling or working remotely.
  • Device Independence: Unlike traditional phone lines tied to a physical location, virtual numbers are not limited to a single device. This flexibility is particularly beneficial for remote teams and individuals on the go.
  1. Cost-Effective Communication
  • Lower Costs: Virtual phone numbers often come with lower rates for domestic and international calls compared to traditional phone lines. This can lead to significant savings, especially for businesses with global operations.
  • No Need for Physical Infrastructure: Since virtual numbers operate over the internet hence there is no need to invest in expensive hardware or maintain physical phone lines, reducing overall communication costs.
  1. Enhanced Professional Image
  • Local Presence: Businesses can use virtual phone numbers to establish a local presence in different regions without needing a physical office. This helps build trust with local customers and partners.
  • Toll-Free Numbers: Offering toll-free virtual numbers can enhance customer service by providing a free and convenient way for clients to contact your business.
  1. Advanced Features
  • Call Forwarding: Virtual phone numbers come with call forwarding capabilities, allowing calls to redirect to any device or location. This ensures that important calls are never missed.
  • Voicemail to Email: Many virtual number services offer voicemail-to-email features, enabling users to receive voicemail transcriptions directly in their email inbox, improving accessibility and response times.
  1. Scalability and Customization
  • Easily Scalable: Virtual phone numbers can be easily scaled to accommodate business growth. Adding new numbers or expanding to new regions can are quickly and without significant additional costs.
  • Customizable Features: Users can customize features such as call routing, voicemail and automated responses to suit their specific needs, making virtual phone numbers a versatile communication tool.
  1. Improved Privacy and Security
  • Separation of Personal and Professional Communication: Individuals can use virtual phone numbers to keep personal and professional communications separate, enhancing privacy and organization.
  • Temporary Numbers: Virtual phone numbers can be used as temporary numbers for specific projects or marketing campaigns, reducing the risk of spam text messages and unwanted calls.
  1. Marketing and Analytics
  • Track Campaign Effectiveness: Businesses can assign different virtual phone numbers to various marketing campaigns and track call data to measure the effectiveness of each campaign.
  • Detailed Analytics: Virtual phone number providers often offer detailed analytics and reporting features, providing insights into call patterns, customer behaviour and overall communication performance.
  1. Enhanced Customer Support
  • 24/7 Availability: Virtual phone numbers enable businesses to provide 24/7 customer support by routing calls to different time zones or using automated attendants.
  • Multilingual Support: Businesses can set up virtual phone numbers in different regions to offer multilingual support, catering to a diverse customer base.

How are Virtual Phone Numbers different than others?

  1. Mobile Numbers

VPNs can route calls to any device, offering greater device independence compared to mobile numbers tied to specific mobile phones. VPNs also provide easier global reach by offering local numbers in different countries, while mobile numbers are usually limited to their home country. Moreover, VPNs allow the separation of personal and professional calls, enhancing privacy, whereas mobile numbers often mix both.

  1. Local Numbers

VPNs can easily scale to accommodate business growth by adding new numbers as needed, whereas local numbers are geographically fixed and less flexible. VPNs also offer the ability to receive calls anywhere, while local numbers are fixed to a specific area.  

  1. Landline Numbers:

VPNs offer the flexibility to use on multiple devices and locations, unlike landlines which catering to a single physical location. Additionally, VPNs have lower costs, especially for international calls, whereas landlines can be expensive to install and maintain. Furthermore, VPNs provide advanced features like call & message forwarding and voicemail to email, which are not typically available with landlines.

  1. Vanity Numbers

Vanity numbers are easy to remember and great for branding, while VPNs offer practical features and flexibility. whereas vanity numbers are harder to obtain and they focus on memorability and brand recognition, on the other hand, VPNs are readily available and scalable and they provide advanced communication features.

  1. Premium Rate Numbers

VPNs do not charge callers extra fees, unlike premium rate numbers that generate revenue per call. VPNs are usually used for general business communication which makes it more accessible and user-friendly, whereas premium rate numbers are used for specific services like technical support and entertainment.

Why use Virtual Phone Numbers for Businesses?

  1. Increased Employee Productivity

By enabling employees to receive calls on any device and from any location, virtual phone numbers support flexible work arrangements, boosting productivity and ensuring team members always remain accessible.

  1. Seamless Business Continuity

Virtual phone numbers ensure business continuity during unforeseen events like natural disasters or technical outages by allowing calls redirect to alternate locations or devices instantly.

  1. Improved Call Management

Features such as call routing, automated attendants and call analytics help businesses manage high call volumes efficiently, ensuring customers receive timely and professional responses.

  1. Enhanced Collaboration

VPNs facilitate better collaboration among geographically dispersed teams by providing unified communication channels, making it easier to coordinate and share information across the globe.

  1. Virtual Numbers for WhatsApp

Virtual phone numbers for WhatsApp Business enables companies to interact with customers through a popular and convenient messaging platform. This allows businesses to offer customer support, send notifications, and engage with clients in a familiar and widely used application, enhancing communication effectiveness.

  1. Data-Driven Decisions

Detailed call analytics and reporting features provided by virtual phone number services offer insights into customer interactions and call patterns, enabling businesses to make informed decisions and improve customer engagement strategies.

  1. Enhanced Customer Reach

Virtual phone numbers allow businesses to establish a local presence in multiple regions and countries, making it easier to connect with a broader customer base and enhance market penetration without physical offices.

  1. Efficient Resource Allocation

By using virtual phone numbers, businesses can allocate their resources more efficiently. There is no need to invest in physical infrastructure or dedicated phone lines, allowing companies to focus financial and human resources on core business activities and strategic growth initiatives.

Conclusion

Virtual phone numbers are a powerful tool for modern businesses, offering unmatched flexibility, cost savings, and advanced features. They enable improved customer service, support remote work, and help establish a professional and local presence globally.  

With scalability, detailed analytics, and enhanced privacy, VPNs are ideal for businesses looking to optimize their communication strategies and drive growth.

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