WhatsApp OTP Without Facebook Business Manager

Facebook Business Manager is Meta’s portal where all businesses which intend to use WhatsApp need to register. Once they register, they need to get their profile verified in order to use WhatsApp to send messages to their customers. 

A verified Facebook Business Manager enables multiple use cases including WhatsApp broadcasts. Although, WhatsApp OTP is a use case for which you can choose to bypass this lengthy process and start verifying users straight.

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How to Send WhatsApp OTP Without a Verified Facebook Business Manager?

You can use Message Central to directly start sending WhatsApp OTPs. Although, a few pointers to be noted if you do not have a verified Facebook Business Manager are:

1. You will not be able to customize the template message for WhatsApp OTPs.
2. You will not need a dedicated WhatsApp number for sending OTPs.
3. You will be using Message Central’s registered and verified WhatsApp number to send WhatsApp OTPs.
4. You can test the service and experience the delivery in real time before making a top up.

Here are the steps to start with WhatsApp OTPs without a Facebook Business Manager: -

a. You can signup for free with Message Central from the website as shown below: -

b. Once signed up, you can go on navigating to “Verify Now”

c. You can then test the service i.e. WhatsApp OTP from the screen below: -

d. Upon receiving, you’ll be able to enter and do a successful verification.

e. After testing, you can go to “Try with Code” and use the APIs to integrate the same with your product. You’d also have access to a user guide and a video guide for reference. In the APIs, you’d have to change the flowType according to the channel of your choice.

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Why Use WhatsApp to Send OTP?

While SMS OTP verification is a channel used by most businesses to verify users, WhatsApp is all set to challenge this channel with: -Numbered List

1. End to end encryption
2. Lesser chances of OTP fraud
3. Better rates for cost effectiveness
4. Deeper penetration in markets like India, Brazil, Russia and Indonesia

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Why Use Message Central for WhatsApp OTPs?

Message Central is a CPaaS platform providing user authentication on multiple channels. The platform is trusted by fastest growing businesses across geographies because: -

1. Direct operator connectivity across the globe
2. Fallback mechanism for OTP based authentication 
3. Best rates for all channels 
4. 24/7 customer support and integration assistance
5. Tracking dashboard for real time analytics 

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Conclusion

The authentication landscape is changing, and businesses need to adapt to the same. This is needed to ensure that the user onboarding and other critical stages where authentication is required, are implemented without any interruption. 

There should be a fallback mechanism which should ensure that OTP reaches the customers even if one/ two channels are not working. Thus, it is preferred that a reliable OTP service provider like Message Central is used for crucial use cases like user authentication.